Men are supposed to be tough, wild and free. Scurrying in and out of meetings, braving traffic jams, and hopping into cars and elevators in our daily lives, very few of us realize what we are capable of … what we are made of. “Dropped“, the newest reality series from Heineken® is dropping us a hint about our true potential as men.
Imagine this: You wake up in a tropical rainforest infested with insects of a million kinds, swarming with snakes, and tough as hell to navigate. You are starved, and the small pouch of baked beans they gave you has long run out. You’ve still got the 1st class ticket in your pocket—the ticket that will fly you back home, if you can somehow make it to the airport a few hundred miles away. You got it right. You’ve been “Dropped”.
The latest adventure in the worldwide Heineken® Voyage franchise, Dropped picks up people from their routine lives, only to blow their routines to smithereens by dropping them off at desolate locations. It may be a crushing desert, a soaking marshland, or a freezing snowscape. Each man is alone and on his own, except for the most basic supplies, and of course, the air ticket.
But hey, you don’t have to really get ‘Dropped’ to be a part of the exhilarating Dropped experience. Heineken® is airing the reality show on digital and Internet channels. The social media will light up with stories about the lonesome travelers as soon as they are Dropped. Heineken will post regular updates about what our “men-at-their-best” are up to, turning ordinary men into legends.
The show is intoxicating, with its unscripted adventures and tests of human will and endurance. For those who want to immerse themselves in the Dropped experience, Heineken® Dropped YouTube channel is just the place. Watch ‘Dropped’ voyages, access documentary-style footage, socialize with other fans, and also upload your own video entries to the ‘casting couch’. It’s also the place where you can be picked up for being the next one for getting Dropped … only to rise higher than ever.
